Dallas Advertising Agency, Dallas Advertising Agencies

Agency

Mike Crawford

Mike Crawford
President

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Back in 1986, Mike helped create an entirely new kind of advertising agency and public relations firm, one that focused exclusively on technology clients. At the time, this level of specialization was unheard of, but M/C/C proved the doubters wrong, growing into the Southwest's number-one ad/PR agency for technology companies - and one of the top high-tech advertising agencies in the country. In 2006, Mike diversified the agency's client base to include non-technology clients as well, expanding into industries such as energy, insurance, government, finance, retail, health, security and entertainment. Today, M/C/C continues to evolve under Mike's direction, blazing new trails from traditional marketing communications to real-time, digital engagement with our clients' customers.

Before founding M/C/C, Mike directed the marketing communications for Nortel, where he launched the still-popular Meridian line of business telecommunications systems.

A graduate of the University of Iowa, Mike has served on a variety of boards and remains active in local and state trade associations.

Pam Watkins
Senior Vice President,
Business & Media
Strategy

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Pam provides strategic counsel to our clients and drives the strategy and business development of M/C/C. Her experience in technology, marketing, media, sales and business management is a unique combination and a valuable asset to the agency and its clients.

Before M/C/C, Pam spent 12 years at CMP Media, a leading technology media company. As Group President of the Technology Solutions Group, she provided strategic direction for magazines, websites and the group's research and conference businesses.

A graduate of the University of Texas with a bachelor's degree in Advertising, Pam is a board member of Big Thought, A Learning Partnership, and an ardent CrossFitter.

Jim Terry
Senior Vice President,
Account Services

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Jim supervises all M/C/C account managers and promotes the vitality of all client/agency partnerships. Jim's relationship-based approach to integrated communications is built around two principles. He's relentless in his understanding of our clients' businesses, and he builds personal collaboration between clients, agency employees and industry players.

Jim came to M/C/C in 1998 as an account manager. Since then, he's moved up quickly, thanks to his drive to take charge and get results. A hardcore believer in strategic brand development, Jim has led integrated marketing programs for clients including CapRock Communications, Fujitsu, Alienware, Vari-Lite International and Raytheon.

Before joining the agency, Jim worked at Temerlin McClain on the GTE account. Previously, he worked for McCann-Erickson and Fogarty, Klein & Partners.

Jim graduated from Texas State University with a degree in Marketing. In his off-time, he enjoys live music, hanging with family and coaching his daughters' sports teams.

Shannon Sullivan
Vice President,
Account Director

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Shannon provides guidance and leadership to M/C/C clients and team members alike. Her wealth of experience in the digital space and her expertise in analytics provide strategic insight to drive our clients' businesses forward.

Since joining M/C/C in 1999, Shannon has leveraged her thorough nature and client-first approach to climb from Account Manager to Supervisor to Director and now VP. In her tenure, she has developed strategies and supervised tactics for global brands and small, privately held companies alike, ranging from Alienware, CommScope and Texas Instruments to Professional Bank, Accudata Technologies and Raze Technologies. Prior to joining M/C/C, Shannon worked for Flowers & Partners, Grey Advertising, API Sponsorship and the Los Angeles Lakers organization.

She has a bachelor's degree from Pepperdine University. Away from work, Shannon spends much of her time cooking, reading spy novels and wrangling a pre-schooler.

Todd Brashear
Vice President,
Creative

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Todd's primary responsibility is to continually elevate the creative product of the agency. In the current media environment, that not only includes developing "the big idea" but also exploring unconventional, new opportunities to engage our clients' audiences experientially and digitally.

Todd joined M/C/C in 2000 and has since worked to ensure that the creative department manifests the agency's strong strategic insights into thoughtful, unexpected communications. At M/C/C, Todd's client experience includes, among others, Market Street supermarkets, Texas Instruments, Samsung, Fujitsu, Raytheon, Alienware, Big Thought and Professional Bank.

Specializing in brand strategies, concept development and copywriting, Todd previously worked on a range of B2B and B2C accounts, including Armstrong Floors, ASKO appliances, Motel 6 and Bally Total Fitness.

His work has appeared in national television and international print campaigns, and he has won multiple ADDY, Creativity, MarCom, Davey, Stevie and Telly Awards. However, his favorite award is the Nobel.

He holds a bachelor's degree in Advertising and Public Relations from the University of Arkansas. Todd enjoys adventure travel, hiking, kayaking and mountain biking.

Kathy Andrews
Director, Operations

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Kathy is responsible for accounts payable, accounts receivable, human resources and operations-related vendor negotiations. On the client side, Kathy ensures that all billings adhere precisely to agency process and that all invoices accurately reflect the services we've provided. In other words, whether she's processing a payment for advertising work or sending an invoice for a PR project, she provides an honest account of the one thing everybody values - the money.

MCC management