While most companies understand the importance of media coverage, they often forget about analysts. That's a mistake. Most large enterprises have an analyst firm on retainer so analysts can seek out the best vendors and partners for the enterprise's future projects. Having the analyst community on your side could mean the difference between getting included in a multimillion-dollar RFP or being completely ignored.
As a bonus, reporters often quote industry analysts in major stories about trends, new products and the direction of the industry as a whole. By developing relationships between analysts and our clients, we help our clients stay top-of-mind with analysts. And that means our clients often make the news when reporters ask analysts for quotes.
"The third-party credibility of an analyst is worth its weight in gold."
- Mike Crawford
President
