While most companies understand the importance of media coverage, they often forget about analysts. Big mistake. Having the analyst community on your side could mean the difference between getting included in a multimillion-dollar RFP or being completely ignored.
Plus, reporters often quote industry analysts in stories about trends, new products and the direction of the industry. By developing relationships between analysts and our clients, we help our clients stay top-of-mind. And that means our clients often make the news when reporters ask analysts for quotes.
At M/C/C, our analyst relations work is uniquely successful because: A.) we understand the subject-matter at the analyst level B.) we represent our clients in ways that are relevant to analysts and C.) we provide resources that analysts need to share our clients’ stories in compelling ways.
All that to say that analysts go ga-ga over our clients. Ga-ga – that’s official analyst terminlogy, by the way.
"The third-party credibility of an analyst is worth its weight in gold."
- Mike Crawford
President
