RuleSpace made its mark as the leader in helping ISPs provide parental controls to make sure
kids surf only the pages that parents deem appropriate. But the mobile Internet was a bold new frontier with little awareness that brand new, feature-rich phones provided access to the Internet without any parental controls. RuleSpace was in limited discussion with mobile carriers, and they
all were slow to take action. One carrier seemed content to ignore the problem altogether.
M/C/C and RuleSpace started a program to raise public awareness, especially among mobile carriers, that parental controls could and should be made available to mobile users.
Following a story about Internet pornography and the government’s interest in protecting children, M/C/C captured the interest of The Wall Street Journal and pitched the RuleSpace story. A feature story that highlighted the problem and the RuleSpace solutions followed. M/C/C also secured a feature segment on CNBC during which RuleSpace President and CEO Alistair Allan laid out the problem and solution in compelling fashion.
The story caught the ear and eyes of the mobile carrier CEO that had stonewalled RuleSpace. In fact, just like that, the carrier made parental controls a priority and called RuleSpace the morning after the broadcast.
