BellSouth wanted to drive more traffic onto its website, so M/C/C stepped in to create some interest using an unlikely source – Santa Claus. Kids who couldn’t wait to see Santa could get answers instantly from one of his sidekicks, a Virtual Elf, on this BellSouth website. Ernie “Big Ern ” McFoozel fielded all kinds of questions ranging from “Is Santa real?” to “Do you ever have to change Rudolph’s nose?” Thanks to a well-planned PR strategy from M/C/C, Ern was a big hit. His story was featured in multiple national media outlets, including the Wall Street Journal, CNN, Internet Week and the Atlanta Constitution.
Merry Christmas, indeed.
