Johann Gutenberg had it coming. Nearly 600 years after he invented the printing press, the days of traditional media are all but gone. Today, we have the power to engage with individuals in more personal and meaningful ways. At M/C/C, we’re on the forward edge of these changes. No longer bound by the titles “advertising agency” and “public relations firm,” M/C/C provides the right mix of communications for today’s audience. Sometimes, that includes old-school print advertising or public relations. But more often, it means highly interactive digital communications, engaging social media and search engine optimization that drives mobs of people to our clients’ online messages.
Through all these changes, the one constant is the brainpower we continue to apply to all media, the unexpected ways we approach our clients’ marketing communications.