B2C/B2B Social Networking and Social Media Management
Online communities like FaceBook and Twitter are growing like wildfire. Once reserved for rock bands and teenagers, social networking has expanded to include millions of single adults, professionals, even families. Demographics like these make social networking a perfect way for some businesses to reach a highly coveted market in an incredibly cost-effective, viral way. Even better, social networking sites can target their marketing like nobody's business. When each person registers as a member in these communities, they complete a user profile. Smart marketers can use this information to reach only the people they need to reach.
Let's say you own a sporting goods store and you have excess inventory of women's workout clothes in medium and large sizes. You can have a "virtual closeout sale" and target your advertising only to women who are 23 to 33 years old, stand 5' 3" to 5'9", weigh between 130 and 160 pounds, earn $50,000 to $60,000 a year and live in one particular ZIP code. That's just one example. There are all kinds of information to cross-reference. Education, birthdays, smoking habits, occupation…you get the picture. You can target your marketing like never before.
At M/C/C, our brand experts and social media specialists will determine if social networking is right for your business, and, if so, how you can capitalize on it while maintaining your company's brand image and messaging.
