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| PRESS RELEASE |
| CONTACT: Sadie McCrary (972) 480-8383 sadie_mccrary@mccom.com |
DeepNines
Taps M/C/C to Help Create Clarity and Raise Up their position in the Chaotic Network Security Market |
Dallas-based PR agency to help create awareness of need for unique security |
DALLAS - Jan. 18, 2005 - DeepNines Technologies had a problem. The company realized that being only one player - no matter how unique - in the highly populated, highly noisy network security market, makes it difficult to get any attention. People, especially those in the technology industry, like to group and categorize companies, but DeepNines didn't want to be just one company in a huge, chaotic, confusing category. It wanted to stand out, and when smart technology companies want to stand out, there has been one public relations and advertising agency they've turned to consistently for the past 19 years - Dallas-based M/C/C. "DeepNines has a unique
approach to network security, but we face a real challenge in trying to make our
messages cut through the clutter in the market," said DeepNines Vice President
of Marketing Lorraine Arriaga-Jobe. "We've brought M/C/C onboard because
they have a proven track record of generating results for their clients in the
complex technology market - they help." "The status quo in network security is pretty poor, but companies keep buying sub-par security solutions because there's so much noise and confusion in the market that they don't realize there are better options," said M/C/C President and Founder Mike Crawford. "DeepNines is fighting to have its message heard above the noise, and, with M/C/C handling the marketing communications program, this is a fight DeepNines is going to win." About M/C/C About Deep Nines
Inc. Deep Nines, Inc., DeepNines Technologies, Sleuth9 Security System and Sleuth9 are trademarks and/or registered trademarks of Deep Nines Inc. All other brands and products are trademarks and/or registered trademarks of their respective owners. ### |