M/C/C to provide marketing program for intelligent asset management pioneer

Dallas – August 13, 2007 – When SensorLogic, the pioneer of intelligent asset management solutions, was looking for ways to transition from start-up company to emerging enterprise, it looked toward a familiar name in the technology marketing field. M/C/C – a Dallas-based marketing, advertising and public relations agency – was the proven choice for SensorLogic. Dale Booth, the newly appointed Chairman and CEO of SensorLogic, worked with M/C/C before and experienced the agency’s value firsthand. M/C/C will be developing and executing a marketing communications program.

“After personally working with M/C/C at a previous company, I have developed a confidence in the way they manage a company’s identity,” Booth said. “M/C/C is great at setting goals and objectives early and achieving them. We wanted to be plugged into various media outlets in the community and receive exposure. That’s exactly what M/C/C delivered.”

With M/C/C highly-regarded in the technology marketing industry, Booth is one of many clients that have experienced solid results during a prior relationship and made a conscious decision to return to M/C/C. Currently, 50 percent of M/C/C’s clients have direct ties to former accounts held by the agency.

“Impressive performance that shows high-quality results is what M/C/C is all about,” said M/C/C President and Founder Mike Crawford. “The fact that we are easy to work with attracts clients to M/C/C. It keeps them wanting to continue to work with us – even if they transition to new companies.”

About M/C/C

Dallas-based M/C/C provides marketing, advertising, public relations, Internet marketing and research for companies ranging from growing start-ups to global leaders. Several of M/C/C’s clients dominate their industries, including Alienware, CapRock Communications and CommScope Enterprise Solutions. The agency’s mantra of “living the unexpected” has not only helped clients exceed their marketing goals, but it consistently has made M/C/C one of the top PR and ad agencies in Dallas for more than 20 years. M/C/C’s Web site is http://www.mccom.com.

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